Trends & News
Why Reusable Fan Merchandise Is Replacing One-Time Giveaways
September is when the sports calendar gets loud again: the NFL regular season kicks off this week, MLB teams are pushing toward October, and MLS clubs are lining up their postseason supporter campaigns. For teams, sponsors, and agencies, that also means giveaway season. But the giveaway itself is changing. The
September 1, 2026