Blog – J&F- For the Love of the Game

Trends & News
Eric Gao

The Reorder Problem: Why Run Two Never Matches Run One

Your first run was 12,000 rally towels. Five months later you reorder 3,000 more so the team can restock the playoff shop — and when the cartons are opened side by side, the two runs are visibly different reds. Nobody made a mistake. The second order was placed correctly, the

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Trends & News
Eric Gao

The One-Page Merch Plan Your Boss Will Approve

Your event date is locked, you have three quotes and two sample photos, and you are standing in a 15-minute budget meeting. Then someone asks the question you have been dreading: “Why this supplier — and what happens if the goods don’t arrive?” Most promotional programs do not fail because

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Trends & News
Eric Gao

Why Reusable Fan Merchandise Is Replacing One-Time Giveaways

September is when the sports calendar gets loud again: the NFL regular season kicks off this week, MLB teams are pushing toward October, and MLS clubs are lining up their postseason supporter campaigns. For teams, sponsors, and agencies, that also means giveaway season. But the giveaway itself is changing. The

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