Eric Gao

Trends & News
Eric Gao

The Reorder Problem: Why Run Two Never Matches Run One

Your first run was 12,000 rally towels. Five months later you reorder 3,000 more so the team can restock the playoff shop — and when the cartons are opened side by side, the two runs are visibly different reds. Nobody made a mistake. The second order was placed correctly, the

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Trends & News
Eric Gao

The One-Page Merch Plan Your Boss Will Approve

Your event date is locked, you have three quotes and two sample photos, and you are standing in a 15-minute budget meeting. Then someone asks the question you have been dreading: “Why this supplier — and what happens if the goods don’t arrive?” Most promotional programs do not fail because

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